Each time you, as a registered customer* place an order (be it for yourself or as a gift), you earn virtual croissants. Once you have accumulated a full dozen of these virtual croissants, you may redeem them for a free ‘real’ item of your choice from the selection offered at that given time. Please keep in mind that the award can only be shipped to a recipient already in your cart. You may log into your account at any time to view the status of your growing dozen.

As an introductory offer, the earning increments are set at just $10, meaning that with every $10 ordered (before S&H) your virtual dozen croissants already begin to fill up! Ooh-la-la!